Lance Donny

Chief Operating Officer

Mr. Donny serves as SWIIM’s Chief Operating Officer. He is also the founder and former President of OnFarm Systems Inc., prior to its acquisition by SWIIM. Mr. Donny has an extensive 20-year background in technology, finance, operations and early stage companies and has served as a senior executive for several technology, finance and agriculture firms. In 2012, Mr. Donny founded OnFarm, the first Internet of Things ag-technology data company and has served as CEO of that company until present. Prior to founding OnFarm, Mr. Donny served as the Chief Financial Officer and Vice President of Business Development for PureSense, a leading agriculture technology company. As its second most senior executive, Mr. Donny was instrumental in the company’s revenue growth while managing operations and expenses during its highest growth periods. Mr. Donny is a graduate of California State University Fresno with a major in Accounting. He has received numerous awards, including IBM’s North American Entrepreneur of the Year and Ag-Tech Innovator of the Year. Mr. Donny is a globally recognized ag-technology leader known for crafting strategy and understanding how technology will change agriculture and farming.